There’s nothing like a good challenge! Smith Consulting had asked us to design their Corporate Identity, not wanting to blend in, we decided to ditch the road maps and signs to create a fresh new look for this transport planning company.

How do you combine professionalism and elegance whilst still portraying the technical side of transport planning? Easy! Using the idea of road lanes, we designed an effortless logo that shows the movement and growth of the brand but doesn’t overpower the core messaging of Smith Consulting.

Simple yet effective designs like this can be used anywhere from letterheads and business cards to big scale advertisements.